Company profile

Briotech is a world-class manufacturer of proven pure, novel, stabilized Hypochlorous Acid (HOCl) with an enormous experience from over a decade of scientific research.

As the global leader in the HOCl industry, Briotech specialize in the production of hypochlorous formulations tailored for specific markets, including disinfection, health, cosmetic, and pet care. When precisely replicated outside of the body, HOCI is an electrolysed antimicrobial biocide solution that rapidly renders pathogens such as bacteria, viruses, spores, and fungi inactive.

Briotech is a purpose-driven company with an edict to positively impact health, healing, and disinfection on a global level. In a mission as pure as their HOCl, they are commited to make a difference in the world.

The challenge: Launch of skin care products and extend their reachability for new customer groups in Europe

In Briotec’s home market, North America, one of the most successful sales channels is Amazon. Inspired by this success, Briotech CEO Europe, Mr. Ville Sarja, planned to expand sales to Germany as the most important European Amazon market. Mr. Sarja was aware that the experience with Amazon in North America only serves as a direction indicator. Given the difference in consumer groups between Europe and the USA, the challenge was to set up a successful marketing strategy for Germany.

The solution: Partnering with TeamBlue

Following a business recommendation, Mr. Sarja contacted TeamBlue in summer 2023. It quickly turned out that there was a common understanding for the launch of Briotech products in the German market. TeamBlue’s long-term and strong knowledge of the German market convinced Mr. Sarja to start a cooperation – with ambitious goals.

Future plans

In the coming years, both companies want to increase German Amazon sales multiple times and to open several new Amazon marketplaces. Their joint mission is to enable the availability of Briotech products to as many European consumers as possible.